Difference between revisions of "MedStead I. Business Plan"

From Seasteading
Jump to: navigation, search
(Products and Services)
(Marketing Plan: skeleton outline)
Line 42: Line 42:
  
 
=Marketing Plan=
 
=Marketing Plan=
 +
 +
==Economics==
 +
 +
==Product==
 +
 +
==Customers==
 +
 +
==Competition==
 +
 +
==Niche==
 +
 +
==Strategy==
 +
 +
===Promotion===
 +
 +
===Promotional Budget===
 +
 +
===Pricing===
 +
 +
(lease valuation procedure)
 +
 +
===Proposed Location===
 +
 +
==Sales Forecast==
  
 
=Operational Plan=
 
=Operational Plan=

Revision as of 01:19, 29 November 2011

Executive Summary

General Company Description

ClubStead will be in the business of developing, maintaining, and promoting environments that are conducive to the fullest enjoyment of community living, and marketing these environments by leasing to its members exclusive offshore sites for business and residence.

MedStead I. will be the first of several vessels that will offer such environments as part of the ClubStead community. The focus of MedStead I. will be on offshore medical care.

This vessel will be located about 25 miles off of the coast of Miami in international waters, and move near to other metropolitan areas in the gulf of Mexico in stormy weather. During hurricane season it will have the ability to move to port.

ClubStead Mission Statement:

ClubStead will develop, maintain, and promote personal and business environments that are free from political restraint, while ensuring safety and peace for members and their associates.

MedStead Mission Statement:

MedStead will offer state-of-the-art medical services with the highest standards of quality at a significantly lower cost by capitalizing on offshore provision, international competition, and market-based regulation.

Company Goals and Objectives:

1) Providing access to alternative care that would otherwise be highly regulated - with an initial focus on less controversial treatments and procedures. Allow the marketplace to prove itself as the best regulator.

2) Lowering the cost and increasing the quality of provision of medical services by allowing greater competition among providers. Medical tourism is driven mostly by the lower cost of foreign medical care for comparable treatment.

3) Granting insurance companies a greater role in the evolution of offshore medical practices and in directing the finance of medicine. Any factor determined to be quantitative by actuarial science is the natural basis for pricing - including lifestyle, genetics, preexisting medical conditions, demand, &c.

Company Objectives:

Double the number or size of steads each year: One vessel in the first year, two in the second, four in the third, eight in the fourth, &c.

Business Philosophy:

MedStead will market primarily to physicians, insurance companies, and patients.

Products and Services

1) MedStead I. will provide an environment for cutting edge and alternative medical care at a significantly reduced cost by capitalizing on the global marketplace for the provision of medical services.

2) MedStead I. will encourage the recruitment, certification, hiring, and employment of medical professionals.

3) A resident property/loss prevention manager will be selected to manage day to day operations on MedStead I.

Marketing Plan

Economics

Product

Customers

Competition

Niche

Strategy

Promotion

Promotional Budget

Pricing

(lease valuation procedure)

Proposed Location

Sales Forecast

Operational Plan

Management and Organization

Personal Financial Statement

Startup Expenses and Capitalization

Financial Plan

Appendices

See also

Guiding principles