Difference between revisions of "Offshore Health Solutions"
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==Business Philosophy:== | ==Business Philosophy:== | ||
− | 1) Offshore Health Solutions will offer | + | 1) Offshore Health Solutions will offer the ultimate price-quality guarantee. The combined costs for any medical procedure and the entire trip will be less than one half that of a comparable unsubsidized procedure done in the United States, and meet or exceed quantifiable quality measures for a comparable procedure. |
2) Offshore Health Solutions will provide an enjoyable and seamless experience with advanced logistics, a state-of-the-art international medical informatics infrastructure, and continued follow-up. | 2) Offshore Health Solutions will provide an enjoyable and seamless experience with advanced logistics, a state-of-the-art international medical informatics infrastructure, and continued follow-up. |
Revision as of 17:16, 8 March 2012
Contents
- 1 Abstract
- 2 Business Summary
- 3 General Franchise Description
- 4 Franchise Overview
- 5 The Market
- 6 Operational Plan
- 7 Management and Organization
- 8 Financial Model
- 8.1 Start up costs and capital projection
- 8.2 Break even
- 8.3 Cash flow
- 8.4 Return on investment
- 8.5 Unit economics
- 8.6 Franchisor economics
- 8.7 Projected rate of growth for the franchise system
- 8.8 Projected rate of growth for company-owned system
- 8.9 “Cost out" of each material operational, training, legal and marketing obligation included in legal documents
- 8.10 Define what needs to be measured and reported
- 8.11 Assess and determine exit strategies
- 8.12 Threshold Analysis
- 8.13 Gap Analysis
- 8.14 Competitive Analysis
- 8.15 Assessment of each available route to market
- 8.16 Fees
- 8.17 Description of the financial risks and advantages of the expansion models selected
- 8.18 Financing Programs
- 9 Unit Financial Plan Format
- 10 Exhibits
- 10.1 Brochures and advertising materials
- 10.2 Industry studies
- 10.3 Blueprints of vessels
- 10.4 Wave maps of location
- 10.5 Magazine or other articles
- 10.6 Detailed lists of equipment owned or to be purchased
- 10.7 Copies of leases and contracts
- 10.8 Letters of support from future customers
- 10.9 Any other materials needed to support the assumptions in this plan
- 10.10 Market research studies
- 10.11 List of assets available as collateral for a loan
- 11 See also
- 12 Guiding principles
Abstract
Business Summary
General Franchise Description
Offshore Health Solutions is a global franchise of medical and research facilities located aboard oceangoing vessels and seasteads. Medical procedures are conducted in international waters to avoid unnecessary red tape, and to allow increased availability of health alternatives at a lower cost in an environment of practical consumer-based accountability and service.
Mission Statement
To facilitate advanced and state-of-the-art health and medical services with the highest standards of quality at a significantly lower cost by capitalizing on offshore provision, international competition, and market-based regulation.
Franchise Goals
1) Providing access to alternative care that would otherwise be highly regulated - with an initial focus on less controversial treatments and procedures. Allow the marketplace to prove itself as the best regulator.
2) Lowering the cost and increasing the quality of provision of medical services by allowing greater competition among providers. Medical tourism is driven mostly by the lower cost of foreign medical care for comparable treatment.
3) Granting insurance companies a greater role in the evolution of offshore medical practices and in directing the finance of medicine. Any factor determined to be quantitative by actuarial science is the natural basis for pricing - including lifestyle, genetics, preexisting medical conditions, demand, &c.
Franchise Objectives:
1) Complete a pilot unit on an existing vessel and cruise line within the year.
2) Initiate the franchise with three vessels (one franchise unit per vessel), one Master Franchisee, and one Area Representative within a year after the pilot.
3) Allow Master Franchisees to expand the number and scope of sub-franchisees with a maximum of two each until three Master Franchisees, and then allow additional Master Franchisees. Each will be limited to forty nine percent of the number of patients served and to twenty one percent of the total cost of each type of procedure conducted within the franchise (including follow-up, recuperation, and other settlement) after the sub-franchisee is added.
4) Support franchisees in the purchase and operation of vessels or in establishing or expanding to stationary or floating SeaSteads.
Business Philosophy:
1) Offshore Health Solutions will offer the ultimate price-quality guarantee. The combined costs for any medical procedure and the entire trip will be less than one half that of a comparable unsubsidized procedure done in the United States, and meet or exceed quantifiable quality measures for a comparable procedure.
2) Offshore Health Solutions will provide an enjoyable and seamless experience with advanced logistics, a state-of-the-art international medical informatics infrastructure, and continued follow-up.
3) Offshore Health Solutions will achieve the highest safety standards possible by accepting full financial accountability for unanticipated outcomes.
4) Offshore Health Solutions will provide an environment for cutting edge and alternative medical care at a significantly reduced cost by capitalizing on the global marketplace for the provision of medical services.
5) Offshore Health Solutions will encourage a close relationship between medical professionals and insurers in order to meet the highest standard of quality possible at competitive rates.
6) Offshore Health Solutions will provide access to certification tools and rating services in order to ensure the highest level of competence among medics.
Franchise Overview
Products and Services
1) Offshore Health Solutions will begin offering medical procedures with the widest disparity of costs such as the following:
- Heart valve replacement
- Heart bypass
- Hip and knee replacement
- Spinal fusion
- Angioplasty
The offerings will then expand into additional procedures that uphold its price/value guarantee.
2) Offshore Health Solutions will offer a variety of health solutions and coordinate on-board activities and infrastructure with the various cruise lines:
- Health food store with OHS approved products
- On-board on-call pharmacist/nutritionist
- Coordinated health and diet maintenance
- Coordinated gym and physical activities/therapies
Operational Framework
Executive Office
Training, operational support, overall vision and structure of franchise and all of its components.
CEO answerable to Las Portadas (actions and decisions may be vetoed by 40% of BOI, HLR, GCI, or CUALP)
Financial Office
Financial analyses, payment structures, marketing, pricing
Medical Informatics Office
Availability of medical records, procedures, outsourcing resources
Actuary
Advises underwriters regarding mathematical feasibility of coverages
Area Representation
Government and legal interface issues
Master Franchisee
Unit Franchisee
Limited to one vessel or stead
The Market
Economics
Product
Customers
Competition
Niche
Strategy
Promotion
Promotional Budget
Pricing
(lease valuation procedure)
Proposed Location
Sales Forecast
Operational Plan
Legal Environment
Management and Organization
Professional and Advisory Support
- Management advisory board
- Legal counsel
- Financial strategist
- Insurance agencies
- Banker
- Consultants
- Mentors and key advisors
Financial Model
Start up costs and capital projection
Break even
Cash flow
Return on investment
Unit economics
Franchisor economics
Projected rate of growth for the franchise system
Projected rate of growth for company-owned system
“Cost out" of each material operational, training, legal and marketing obligation included in legal documents
Define what needs to be measured and reported
Assess and determine exit strategies
Threshold Analysis
Gap Analysis
Competitive Analysis
Assessment of each available route to market
Fees
- Franchise fee (minimal: cost of materials and services provided times two)
- Royalty (regressive payment structure)
- A la carte charges (components available for purchase)
- Fee structure per unit
- Multi-unit fee structure( for master franchisee?)
- Advertising (appropriate venues and costs per venue)
- Etc.
Description of the financial risks and advantages of the expansion models selected
Short term
- Orthoscopic -> Heart valve replacement, &c
- On-board Health store/ Pharmacy
- Lease -> purchase of cabins/zone of ship -> ships
Long term
- Charter -> purchase of vessel -> vessels
- Acquisition of cruise line -> lines
- Participation in construction of fixed ClubStead and/or MedStead on SeaLand
- Biotech research facility
Financing Programs
Unit Financial Plan Format
Personal Financial Statement
Startup Expenses and Capitalization
12-Month Profit and Loss Projection
Four-Year Profit Projection
Projected Cash Flow
Opening Day Balance Sheet
Break-Even Analysis
Exhibits
Brochures and advertising materials
Industry studies
Blueprints of vessels
Stock
Renovated
Wave maps of location
Magazine or other articles
Detailed lists of equipment owned or to be purchased
Copies of leases and contracts
Letters of support from future customers
Any other materials needed to support the assumptions in this plan
Market research studies
List of assets available as collateral for a loan
See also
- Las Portadas
- ClubStead Master Lease
- Restitution Transfer and Recoupment
- Constitution of the Autonomous Freezone of Aquia
Guiding principles
- Instead of Politics (Civilization 101) by John Frederic Kosanke