Offshore Health Solutions

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Revision as of 16:29, 3 March 2012 by JLMadrigal (talk | contribs) (Executive Summary: split to "Abstract" and "Business Summary")
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Abstract

Business Summary

General Company Description

Offshore Health Solutions is a global franchise of medical and research facilities located aboard oceangoing vessels and seasteads. Medical procedures are conducted in international waters to avoid unnecessary red tape, and to allow increased availability of health alternatives at a lower cost in an environment of practical consumer-based accountability and service.

Mission Statement

To facilitate state-of-the-art health and medical services with the highest standards of quality at a significantly lower cost by capitalizing on offshore provision, international competition, and market-based regulation.

Company Goals

1) Providing access to alternative care that would otherwise be highly regulated - with an initial focus on less controversial treatments and procedures. Allow the marketplace to prove itself as the best regulator.

2) Lowering the cost and increasing the quality of provision of medical services by allowing greater competition among providers. Medical tourism is driven mostly by the lower cost of foreign medical care for comparable treatment.

3) Granting insurance companies a greater role in the evolution of offshore medical practices and in directing the finance of medicine. Any factor determined to be quantitative by actuarial science is the natural basis for pricing - including lifestyle, genetics, preexisting medical conditions, demand, &c.

Company Objectives:

1) Complete a pilot unit on existing vessel and line within the year.

2) Initiate franchise with three vessels (one unit per vessel), one Master Franchisee, and one Area Rep.

4) Allow Master Franchisees to expand number of franchisees (maximum two each until three Master Franchisees), and then allow additional Master Franchisees (limited to 49% by # served and to 21% by cost of procedure including recuperation and other settlement).

5) Allow franchisees to purchase vessels or expand to stationary or floating SeaStead.

Business Philosophy:

Offshore Health Solutions will market primarily to physicians, insurance companies, and patients.

[Add compelling statistics about the growth industry of medical tourism here.]

Products and Services

1) Offshore Health Solutions will provide an environment for cutting edge and alternative medical care at a significantly reduced cost by capitalizing on the global marketplace for the provision of medical services.

2) Offshore Health Solutions will encourage a close relationship between medical professionals and insurers in order to meet the highest standard of quality possible at competitive rates.

3) Offshore Health Solutions will provide access to certification tools and rating services in order to ensure the highest level of competence among medics.

Marketing Plan

Economics

Product

Customers

Competition

Niche

Strategy

Promotion

Promotional Budget

Pricing

(lease valuation procedure)

Proposed Location

Sales Forecast

Operational Plan

Legal Environment

Management and Organization

Professional and Advisory Support

  • Management advisory board
  • Legal counsel
  • Financial strategist
  • Insurance agencies
  • Banker
  • Consultants
  • Mentors and key advisors

Personal Financial Statement

Startup Expenses and Capitalization

Financial Plan

12-Month Profit and Loss Projection

Four-Year Profit Projection

Projected Cash Flow

Opening Day Balance Sheet

Break-Even Analysis

Appendices

Brochures and advertising materials

Industry studies

Blueprints of vessels

Stock

Renovated

Wave maps of location

Magazine or other articles

Detailed lists of equipment owned or to be purchased

Copies of leases and contracts

Letters of support from future customers

Any other materials needed to support the assumptions in this plan

Market research studies

List of assets available as collateral for a loan

See also

Guiding principles